Our Story


Interest in getting connected to nature

From childhood there was interest in getting connected to nature. With full-time jobs in IT Majors on the side, Ashok Jayanthi and Sriram Chitlur were constantly on the lookout to break away and make a difference & get connected to nature. On a visit to Karnataka Soaps and Detergents factory outlet, chanced upon sandalwood sapling, and understood government liberalized sandalwood growing. This incident triggered his interest in agriculture even more. Next came the hunt for land, every week end was travel to rural communities to explore options to own land. Then acquisition of knowledge by contacting established organisations such as the Institute for Wood Sciences, spoke to experts and progressive farmers.


A period of great challenge

A period of great challenge where the duo began sandalwood cultivation on a piece of land in Rayadurg, in AP. This journey was a big learning in many ways about several things right from seed planting, soil management, climatic chanllenges and labour issues. With every challenge they came across their will to solve it increased , thus making them fall more in love with farming . their increasing understanding about agriculture combined with encouragement from family and friends kept Ashok and Sriram convinced in their journey.


Knowledge in farming and agriculture

As Ashok and Sriram continued to hone more knowledge in farming and agriculture, they pursued to scale up their operations. Project Green Gold, the first major project around the cultivation of drumsticks and milia dubia, was initiated during this period. Around 2013, Srinath Setty, the third member in the core team, joined Ashok and Sriram as partner . Originally from an agricultural family, Srinath brought with him extensive knowledge about agricultural inputs. The team initiated Project Green Alpha. It was also during this time that "Hosachiguru" first began taking shape, one crop at a time.


Growth unfolded over the last two years

A period of deep growth unfolded over the last two years, as the team took to managing a number of farm lands . With the scaling up of the business, the team also brainstormed on how the food that was being produced so sustainably could reach a wider market. In time, an offspring brand was conceptualised and Pure Pik was born.